THE MIDEO GAME-CHANGER
IN ADVANCE CARE PLANNING
The Only Physician-Guided, Evidence-Based Video
Advanced Directive and Medical Order
Patty Burgess
Teaching Transitions
Doing Death Differently
Your Voice Directives
Dr. Ferdinando Mirarchi
Institute on HealthCare
Directives
MIDEO Card
Sheila Schultz
A Quiet Mind, LLC
Teaching Transitions
A collaboration between Your Voice Directives and Institute on Health Care Directives Presenting MIDEO University
Calling Planners of All Kinds:
Advance Care Planners, Health & Patient Advocates, End-of-Life Doulas, Estate Planning and Elder Care Attorneys,
Financial Planners, Funeral Planners
Be notified when we launch our new course Later in 2020!
harnessing A RADICALLY NEW ACP MODEL
with income for YOUR PRACTICE
In unprecedented and uncertain times, we will offer something that is certain…
GUARANTEED, in fact…
This is an invitation to the first and only Guaranteed Income Stream for EOL doulas and Advance Care Planners to become EDUCATORS in the healthcare directive process.
Doulas are known for bridging time and service limitation gaps in healthcare.
Now there is a significant opportunity to bridge ANOTHER gap in the delivery of healthcare services.
This gap is between intended healthcare wishes and having those wishes correctly executed.
You may already be offering Advanced Care Planning (ACP) services, but not like this…
Advance directives that are in our OWN VOICE, and CLEAR, will speak for us when we are unable to speak for ourselves. Learn more…
The Question is, When Every Moment Matters, Would Your Client’s Wishes be CLEAR and UNDERSTOOD?
Current State of Advanced Care Planning (ACP):
- ACP documents are often not available in emergencies
- Most ACP documents do not include “physician-guidance”
- Lack of true informed consent can create confusion
- Scripted medical terminology, in “YOUR VOICE” is imperative
- Up to 90% of the time ACP forms are misinterpreted
- Wrongful death and wrongful life lawsuits are increasing
- Legal questions arise concerning validity, coercion, and mental capacity
HealthCare directive documents are important, BUT…
How Could They Be More Effective?
To answer this question, let’s FIRST take a look at the…
Current State Of Your Doula Business
The end of life doula movement is exploding – YAY! Hallelujah!
But what about your business? Hmmmm…[crickets]
There are many trained EOL doulas, but how many are earning a living?
The Reality for Many Doulas
Your passion for this work is limitless, but the fear and concern about making a living
has prevented you from moving forward.
This is sad, because when there is a stalled “wait and see approach” there are millions not being served and your light and fire for this work can dim considerably.
Many doulas are desperately trying to find their footing here.
Current Attitudes RE: Completing Healthcare Directives
Getting loved ones and clients motivated can be, well… agonizing.
People know they need to do it, but most of the time they don’t do it.
This common malaise comes from procrastination, fear, or not wanting to think about death.
We often hear, “I’ll have plenty of time later”, I’ll get to it, “it won’t happen to me”.
So, you spend lots of time quoting statistics, convincing people these conversations won’t kill them,
and twisting arms to “get ’er done”.
Some DO get it done, and they are grateful, but….
Then the process starts all over again with your next client…IT’S EXHAUSTING!
Finally, a solution that does NOT require convincing, cajoling, or begging!
Once a client has experienced this approach, they will be more open to connect with you to complete their standard healthcare directives.
This approach to ACP offers a short, physician-guided medical evaluation on a video chat.
You, as a doula, will facilitate this chat between the physician and your client – AND get paid each time you conduct a session.
This is EASY! If you have an internet connection and a computer, tablet or phone, you can do this!!
And your clients will be thrilled to learn that there may be insurance coverage for this service.
If you have only one shot at getting your client inspired to act, THIS is where you will want to start!
Enter MIDEO – My Informed Decisions on VIDEO
MIDEO is a doula-facilitated process, where your client states their wishes on video, in their OWN VOICE, after receiving a physician-guided medical evaluation, and patient education. A personal MIDEO ID card is mailed to the client.
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A MIDEO ID CARD is an Advance Directive ID CARD embedded with a QR code, allowing healthcare personnel to quickly access AND understand patient wishes.
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MIDEO is a physician-validated protocol that provides the needed guidance for universally understood, scripted medical terminology – when time is limited and correct action matters most.
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MIDEO is an evidence-based solution, steeped in research. Twelve TRIAD studies show the MIDEO protocol to be as high as 99% ACCURATELY INTERPRETED.This is in comparison to the 80-90% failure rate for interpretation of standard ACP documents.
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MIDEO is a CLARIFIER, regardless of the existence or absence of standard ACP forms
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MIDEO is a SAFETY NET for legal action, since video directives have been shown to be upheld in contentious legal battles, mitigating confusion and reducing litigation.
MIDEO Immediately Expresses Your Wishes When You Cannot
Try it for Yourself…
Open Phone Camera App
Place camera over QR code & align grid lines
Notification appears for video - tap to open
Video directives play immediately
No more misinterpretation of patient wishes by first responders or medical staff
MIDEO increases the likelihood of your clients completing other important documents.
MIDEO offers a unique ENTRY POINT to build or boost your doula practice.
MIDEO allows you to work UPSTREAM on the healthcare continuum, attracting clients at any age, any stage.
MIDEO is a tele-health solution that stays with your client for a lifetime.
MIDEO is the ultimate gift:
PEACE OF MIND and NO REGRETS.
Guaranteed Income
Medicare Insurance Billing Codes
and How We Got Here…
For more than a year, we have been researching possibilities to find income-producing initiatives for EOL doulas.
As we began to understand the little-known and underutilized Medicare billing codes for Advanced Care Planning reimbursement, we ORIGINALLY saw an opportunity for doulas to work within physicians offices (and we still do!)
Thirty-five percent (35%) of physicians do not even know these billing codes exist, and the remainder don’t have the training, bandwidth or staff to take advantage of this income-producing opportunity (we’ll help here!).
THEN…we ran across Dr. Ferdinando Mirarchi’s MIDEO program.
After talking to Dr. Mirarchi, we immediately recognized the significance of his research and ACP protocol.
MIDEO was something completely different.
We had found the opportunity for doulas to be the bridge and facilitators of a new A NEW MODEL in advanced care planning…and get paid!
We had something BIG…
ACP for Patient Safety, Doula Income, Potential Insurance Coverage, with Physician Guidance.
In April 2020, we sent out an invitation to a PILOT PROGRAM –
We are now working hard to develop a unique and comprehensive training program and certification.
We are leveraging the feedback and experience of the students in the pilot program to create a state-of-the-art and comprehensive training program for end-of-life doulas worldwide.
The Final Course Will Include…
$50 for every MIDEO session (Approx. 20 minutes) Once established, potential for up to $150 per hour
Access to/Guidance from Dr. Fred Mirarchi and the MIDEO team
Collaboration with Patty, Sheila (Your Voice) and Dr. Fred Mirarchi Institute on Health Care Directives – (IHCD)
Ongoing webinars for training, Q & A, feedback and support
Guaranteed revenue
Community and employer presentations
Useful EOL Doula Income Selector Tool
Private Coaching Sessions with:
- Patty/Business Management
- Sheila/Stress Management
Business in a Box:
- Video Learning Modules
- Scripts to Assist in your approach
- Multiple Solutions to deliver the MIDEO product/service
- Market Analysis Worksheets to clearly define your niche(s)
- Step-by-step instructions/support for facilitating sessions
- Email templates, powerpoint presentations by niche
- Videos, articles, research, references
- Practical model for negotiating income inside physician offices
- Post-MIDEO recommendations for doula business expansion
- Opportunity to become a certified, Doula MIDEO trainer
Learn how to introduce MIDEO to:
- Physicians
- Attorneys
- Financial planners
- Healthcare entities (Hospitals, Skilled and Non-Skilled Nursing Facilities, Hospices, etc.)
- Municipalities
- Employers
Who is a great candidate for this program?
- Doulas and Advance Care Planners who have been wanting to set up a practice, but who were worried about an income stream
- Doulas and Advance Care Planners who are already in practice and want to add a service for a guaranteed income stream